Attract More Traffic with Growth-Driven Design and High Impact Messaging
From strategy blueprint to launch, we build lead-generating websites with fresh ideas for design and messaging, higher search engine visibility, deeper user engagement and more sales opportunities.
INCREASE YOUR VISIBILITY IN GOOGLE SEARCH RESULTS
Not showing up on the first page of Google search results? Or second or third? Search engine optimization (SEO) is your top priority. SEO increases the power of your website to attract qualified leads.
WRITE HIGH-IMPACT HEADLINES AND USE CLEAN GRAPHIC DESIGN
Studies show you have 8 seconds to grab your buyer’s attention and convince them to spend time on your website. Make the most of it by rewriting your key messages for greater impact (and SEO value). Make sure the visual design doesn't distract from key messages.
USE CONVERSION PATHS TO TURN VISITORS INTO LEADS
Conversion paths attract visitors to your website and encourage them to “convert” into leads. Without conversion paths, your sales team will have no engagement opportunities. Multiple conversion paths increase the conversion rate of your lead generation campaigns.
Free website grader
How does your website perform against KPIs for SEO, page speed, mobile optimization, and security? Grade your website for free! Includes pro tips on improving your site's performance.
RUN YOUR SITE THROUGH OUR FREE WEBSITE GRADER
"The team at Bayard-Bradford has far surpassed our expectations. This relationship feels like a true partnership, and the amount of dedication, consistency, and subject matter expertise that Bayard brings to the table is astounding. The design methodology, software development, and website experience they have brought forth is helping to elevate us to the next level and we couldn't have done it without them.
M. HUTCHINGS
CEO, COMBINED ARMS
Five Ways to Optimize Your Websitefor Generating Leads
Optimize your site for higher search engine visibility
Not showing up on the first page of Google search results? Or second or third? Search engine optimization (SEO) is your top priority. SEO increases the power of your website to attract qualified leads.
High-impact headlines and simplified design
8 seconds. That's how long you have to grab your visitors’s attention. Rewrite your key messages for greater impact while simplifying the visual design.
Convert visitors into leads with conversion paths
How do you attract visitors to your website and encourage them to “convert” into leads? Conversion paths increase the performance of lead gen campaigns.
Use an integrated CMS and CRM platform like HubSpot
Give sales and marketing the tech stack that's built for collaboration. HubSpot integrates your CMS (content management system), your CRM (customer relationship management) and your MAP (marketing automation platform).
Install visitor analytics for contact enrichment
Not every website visitor will convert and become a lead. And not every lead who converts may be ready to buy. Visitor analytics helps identify and nurture potential buyers who may require direct sales outreach to engage.
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