Sales Enablement Services

Penetrate target accounts faster
with sales content, automation, and analytics

 

Today's B2B buyers have done their homework on products and suppliers before ever talking to sales.

"Sales enablement" means preparing sales teams to engage prospects, build confidence with buyers, and nurture relationships at any point in the buyer journey.

Accelerate Revenue with High-Value Sales Content

Bayard Bradford creates 16 types of sales content to enable and empower sales teams:

  • Buyer personas and ideal customer profiles
  • Battlecards
  • Sales playbooks
  • Case studies
  • Competitor comparisons
  • Product sheets
  • Product guides
  • Ebooks
  • Technical papers
  • Talk tracks and sales scripts
  • Email templates
  • Presentations
  • Onboarding content
  • Videos (ie demo recordings)
  • ROI calculators
  • Social media messages
  • Content offers for attracting leads

 

Fill your sales pipeline with ideal customers using high-value content to target and engage key accounts.

"The team at Bayard Bradford are highly skilled at sales enablement for businesses using inbound marketing to generate leads."

DANIEL Vaczi
LocalSignal

IMPROVING PRODUCTIVITY
 WITH SALES AUTOMATION

 

A key reason to invest in a CRM platform like HubSpot is improving salesperson productivity with workflow automation. Four areas in wich Bayard Bradford can deliver immediate productivity improvements are:

  • Data Entry Automation
  • Assigning Leads to Reps (Leads Rotation)
  • Task Management and Reminders
  • Sales Pipeline Notifications
Marketing to Sales

SALES DASHBOARDS

 

Bayard Bradford gives your sales team the visibility they need with individual, team and executive-level views of sales performance, productivity and forecasting.

We are equally adept at building reports and dashboards in HubSpot and Microsoft Power BI.

Productivity by Rep
SET YOUR SALES TEAM UP FOR SUCCESS:  LET'S TALK ABOUT SALES ENABLEMENT
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